The Announcement You've Been Waiting For...

- The My First Muscle Challenge is a fitness competition encouraging personal growth by completing 100 pushups, 100 squats, and 100 burpees, aimed at all fitness levels.

- Participants can win prizes such as Cold Plunges for the fastest individuals or NIKE Strength equipment for creativity and effort, by showcasing their challenge attempt on Twitter.

- The challenge promotes personal victory and perseverance, with the real win being the sense of achievement from overcoming mental and physical barriers.

- A sense of community is fostered through participation, with the "gentleman's agreement" asking supporters to subscribe to the hosts’ channels as a sign of mutual support.

- There are a variety of prize categories, encouraging not just speed but also creativity, effort, resilience, and community spirit among participants.

- The deadline for the challenge is May 12, pushing participants to quickly engage with the competition and share their efforts.

- Winners will be chosen based on video creativity, costume, and personal inspiration, with a special "Rudy award" designated for the most inspiring participant.

- Subscribing to the My First Million YouTube channel and podcast is mandatory for prize eligibility to honor the support between the hosts and their audience.

- Participants are required to film their challenge attempt and are encouraged to be creative both in their physical attempt and their video submission.

- The challenge is not only about being the fastest but is designed to inspire a broader audience to strive for healthier lifestyles and demonstrate strength of character.